He realises, you sense, that he's the sock puppet of a maniac.
Hand and sock puppets are great for passing time.
Chandler gives Monica a customized tape of music which actually was a previous gift from Janice; Monica give him a sock puppet that Phoebe made.
Persona management by the US military would face legal challenges if it were turned against citizens of the US, where a number of people engaged in sock puppetry have faced prosecution.
When I say “create” or “innovate,” I’m not talking about a crazy sock puppet ad or simply redesigning a logo.